Artist Management

BYP offers a unique artist management agreement covering two key points: digital marketing and tour management. This proposal gives us all the flexibility necessary to develop with the artist the management strategy that corresponds to his objectives, whether it is the album release, the touring activities or the audience building.

Activities Handled Digital Marketing

We propose to manage your digital marketing using the services of Google Ads. That service is really flexible and covers different kinds of media on the web.

It is possible to use different forms of ads on YouTube, web sites of magazines. The administration of the advertisement on that platform is really powerful and flexible, suitable strategies can be considered for the release of an album, a music video, promotion of a concert... .

The main tasks described below will let us build a reusable custom marketing tool for each artist able to reach the correct people when it is rightly built and maintained.

1- Google Ads campaign creation

- List all the keywords and estimate their efficiency

- List all placements (YouTube videos & channels,...) relevant to the activities and project of the artist

- Define audiences to include and exclude

- Configure the geographical zones corresponding to the target strategy defined

- Organize campaigns (calendars & schedules)

- Setting up conversion tracking methods

- Write the ads and their variants

2- Management and optimization all along the year

- Manage the cost of keywords and placements

- Improvement of the ads by the search of new placements

- Improvement of the audience and geographical targets based on the results

- Advertising update

- Monthly reporting

Activities Handled Management

- Assist the artist in his administrative steps to the administrations, cultural institutions and Artist’s business partners to ensure the organization and the smooth running of the Artist's performances in the visited countries.

- To provide support to the artist in the drafting and the constitution of files of funding, grants, calls for projects, scholarships.

- Examine all performance proposals made to the artist, assist him and ensure that the proposals do not conflict with the Artist’s interests and include a reasonable remuneration in compliance with industry standards.

- To assist the artist to establish a budget for touring.

- To assist the artist to establish a budget for musical productions.

- To assist the artist to establish a budget for musical promotion.

- To review with promoters and managers of performance venues that the technical conditions for the good execution of the performance of the Artist are met.

- To review with promoters and managers of performance venues that the hospitality and accommodations requirements are met.

- To follow up with the promoters and managers of performance venues for a proper promotion of the concert of the Artist.

- To publish a tour booklet with the information necessary for the smooth running of the tour.

- Monthly reporting